Post #35 – There is not much more than I can say to the subject of BTS and their appearance at AMAs on November 20, 2017 that has not already been said in traditional media and social networks. It will remain in the history of music as one of the most legendary moments. A boy band is nothing new for a US or world audience. What is new to US is that it is from Korea and sings in Korean. And look what happened?!
This is the year in which we’ve witnessed Despacito making finally the grand impact Latino music was eventually going to have world-wide, although all knew Shakira and so many others before Fonsi.
Before BTS was Psy; or Girls Generation; or G-Dragon. They and many more have been around and have made a difference, but mostly in front of their own fans. What BTS did was to make a difference in front of an audience who barely knew them. And what a difference that was!
The music today is not necessarily used to such acts. BTS opened hearts through their genuine honesty, profound message, impeccable behavior, sincerity, optimism. And then came the performance – and everyone was stunned by the level, quality, and ultimately infectious nature of their performance. It was not only flawless, it was unseen before. At least to that audience. Hundreds of fans on site proved that BTS is a legend in many other places. That their being there is not a fluke. That the world already knew for many years about them, and that they are good.
Now, to all my fellow k-pop fans, of BTS or not, I have to say one thing. If you don’t go for them and your allegiance lies with other bands or groups, there is one thing we can’t deny: the pleasure of being able to say ‘I told you so’ to all the people you know who don’t regard k-pop as a music phenomenon.
There was once a moment when a UK band came to the US and … surprise, surprise… it created a mania, Beatlemania. BTS recreated at the AMAs one of those moments in music history when an act that many already know as outstanding suddenly hits public television and becomes a sensation. And the viewers of the event can only wonder in disbelief: how did I not hear about this until now?
US is the largest music market in the world and every possible musician wants to at least give it a try to make it. K-pop has been making inroads for more than a decade. Last night it made a big bang.
My personal satisfaction is that there will be a time, a time soon, when BTS will be followed by EXO, MONSTA X, GOT 7, CNBLUE, and so, so many others, be it young or revived bands, that will become staples in US programs. Why? Because producers will not be able to deny the fact that they do care about ratings. And ratings will go up. Mark my words. It happened with UK and Latam; next is Korea.