Post #20 – On the look out for Korean fashion around the world?  Don’t miss the K-FASHION ZONE at WHITE MILANO.  Korean fashion has been at the vanguard of world fashion for a while now and it is rewarding to see that the Korean government supports up-and-coming brands internationally.

WHITE MILANO Exhibit Space for fashion trade shows – will house in June the Korean fashion showcase “K-FASHION ZONE”. Credit: distribution

In a recent press release, SEOUL DESIGN FOUNDATION announces that 21 young labels from Korea have been selected to participate in the WHITE MILANO fashion trade show.  See additional information below:

…. Seoul Design Foundation … will operate a special zone at the WHITE MILANO Trade Show, an international contemporary fashion trade show taking place in Milan from June 17 to June 19, as part of its effort to support 21 of Korea’s brightest up-and-coming designer brands.

Participant list: 1L Studio, Abraham K, Alogon, AMU, ATM STUDIO, Contempo H, D-Antidote Dozoh, Enoeici, ETCH, Goyoda, Jrium, JWL, Keuni, Make:D, Nalproject, Saint LUXURE, Tiiki, Ulkin Viola Y, Uxion.


D-ANTIDOTE is joining the Korean designers at K FASHION ZONE, dusting WHITE MILANO FASHION TRADE SHOW. Photo credit –

The participation is a part of the foundation’s ‘International Fashion Exhibition Support Program’ sponsored by the Seoul city government. The program is designed to support the brightest up-and-coming designers from Korea to participate in the major international fashion trade show and to help revitalize Korean fashion’s presence in the global market.

JRIUM will be part of the K FASHION ZONE in June at WHITE MILANO fashion Trade Show. Photo credit:


WHITE MILANO is one of the most important international fashion exhibitions taking place in the global fashion capital of Milan, showcasing rising, new contemporary brands from around the globe. Since its launch in 2000 as a small event, it has grown into a greatly influential fashion event that serves as a showcase for the latest trend in contemporary fashion and a cultural exchange for designers, stylists and artists.


WHITE MILANO hosts 4 trade shows a year – January and June for Mens’ and Womens’ collections; February and September for Womens’ collections. Accessories and beauty products are also exhibited alongside the garment collections and over 500 brands and 21,000 buyers take part.

Seoul Design Foundation will set up a ‘K-Fashion Zone’ within the ‘Revolver inside White’ section, a special section within the WHITE MILANO exhibition venue. K-Fashion Zone will have separate booths for the 21 chosen brands. The collections on display will include pieces from 2018 S/S collections of Mens’, Womens’, Jewelry and fashion accessory brands.


Seoul Design Foundation will provide interpreters, on-site marketing and promotion support, to facilitate the designers’ effort to break into the international market in various ways.


UL:KIN FASHION BRAND KOREA – is one of the 21 participants selected to participate in WHITE MILANO FASHION TRADE SHOW. Photo credit:

Lee Geun, the CEO of Seoul Design Foundation said, “We take pride in presenting the ebullient, up-and-coming designers from Korea at one of the most influential fashion exhibitions in the world. Through this International Fashion Exhibition Sponsor Program, we plan to continue providing opportunities for the next generation Korean designers and small-to-medium fashion companies with competitive edge to break into the global market”….


If Milan, Italy, is not on your travel agenda this year, remember that the best place to immerse yourself in the Korean fashion world is Seoul, the capital of Asian fashion, where SEOULD FASHION WEEK happens twice a year.  See our article – –  on this twice-a-year event, for additional details.   The next event is October 16-21, 2017 and additional information is available at


Other links to fashion brands are:









“A long and sinuous Silk Road unites all our cultures, a road full of colors, hardships, and hopes. If given the chance to travel this road over and over again, overlapping images would melt into a warm human fabric, full of labor, sweat and dreams. This fabric inspires my work. Its resilience is my hope for a common road into a harmonious future.” Ellie Perla

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